The story
+7.2strongly positive
+7.2
Headlines61
Outlets32
Days13
Outlets report Imperial Brands reaffirmed FY26 guidance and launched a £1.5bn FY27 buyback starting with a £750m tranche, with shares rising.
Tone by day
Average of each day's headlines, −10 to +10.
16 Oct is the largest at 10.0, ahead of 19 Oct (9.7). 10 Oct is the smallest at 3.6.
Source: MarketFrame news analysis
| day | Average tone |
|---|---|
| 8 Oct | 7.6 |
| 9 Oct | 7.4 |
| 10 Oct | 3.6 |
| 11 Oct | 7.8 |
| 12 Oct | 9.2 |
| 13 Oct | 5.3 |
| 14 Oct | 9.2 |
| 15 Oct | 4.2 |
| 16 Oct | 10.0 |
| 17 Oct | 7.7 |
| 19 Oct | 9.7 |
| 21 Oct | 7.0 |
| 23 Oct | 4.2 |
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.