EXPN · story · 21 October – 22 October
Experian · 5 headlines from 2 outlets, from 21 October 2026 to 22 October 2026.
Experian rose over 2% and completed a repurchase; Kalkine notes a climb on Equifax's lead.
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.
Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.
Kalkine Media is the largest at 7.5, ahead of Traders Union (6.7).
Source: MarketFrame news analysis
| outlet | Average tone |
|---|---|
| Traders Union | 6.7 |
| Kalkine Media | 7.5 |
| Outlet | Headlines | Average tone |
|---|---|---|
| Traders Union | 3 | +6.7 |
| Kalkine Media | 2 | +7.5 |
One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.
| Tone | What the article reported, and why it scored that way |
|---|---|
| +9.2 | Shares up over 2% on new analytics launches and buyback |
| +6.7 | Shares climbed following peer Equifax's lead |
| +1.7 | Buyback completed, sector fears easing, but shares range-bound |
| Tone | What the article reported, and why it scored that way |
|---|---|
| +9.2 | Shares rose over 2% on new products and buyback. |
| +8.3 | Shares rallying while the wider AI-related market sold off. |
A short, free morning email on how the news treated Experian: the tone, the stories behind it, and when coverage starts to turn. Launching soon; one click to unsubscribe.