FTSE 100 news / Companies and sectors / Burberry Group / Burberry marks 170th anniversary with campaigns
Burberry marks 170th anniversary with campaigns
+5.4 positive
Burberry marked 170 years with portraits and campaigns for winter 2026 and summer 2027.
How each outlet covered it
| Outlet | Headlines | Tone |
|---|---|---|
| Harper's Bazaar Australia | 1 | +7.8 |
| The Guardian | 1 | +7.5 |
| V Magazine | 1 | +7.5 |
| Great British Life | 1 | +7.0 |
| 10 Magazine | 1 | +6.7 |
| FashionNetwork - The World's Fashion Business News | 1 | +6.7 |
| Country Life | 1 | +6.3 |
| Esquire Singapore | 1 | +5.3 |
| South China Morning Post | 1 | +5.0 |
| The Cut | 1 | +5.0 |
| Fashion United | 1 | +4.5 |
| Hero Magazine | 1 | +4.3 |
| BusinessToday Malaysia | 1 | +4.2 |
| PAUSE Online | 1 | +4.2 |
| retailgazette.co.uk | 1 | +4.0 |
| Prestige Online - Singapore | 1 | +3.7 |
| ABS-CBN | 1 | +3.5 |
| The Impression | 1 | +3.3 |
Day by day
Monday 12 October 2026
SCMP covers Burberry's 170-year coat story with a global cast.
- +5.0 Style Edit: Burberry’s 170-year coat story gets a global cast
Brand campaign showcasing its heritage coat with global cast.
Saturday 10 October 2026
Outlets cover Burberry's 170th anniversary, outerwear and portraits.
- +7.8 The forever icon: Burberry heroes its outerwear to mark 170 years
Burberry highlights outerwear for 170th anniversary, positive brand coverage. - +7.5 Burberry at 170: the anniversary portraits
Burberry 170th anniversary portraits, positive brand heritage coverage. - +6.7 10 Craves: Burberry Celebrates 170 Years, Damien Hirst Swaps Canvas For Cashmere And More!
Burberry 170-year celebration featured, favourable brand coverage. - +6.3 How do you make a map cool? By putting it on a Burberry parka
Burberry parka with map print, positive product coverage.
Wednesday 7 October 2026
Burberry opened a Harrods pop-up and launched anniversary portraits for its 170th anniversary.
- +7.5 Burberry Celebrates 170 Years With ‘The Anniversary Portraits’
170th anniversary campaign supports brand image. - +6.7 Burberry opens Harrods pop-up as part of 170th anniversary - FashionNetwork
Harrods pop-up for anniversary boosts brand visibility.
Monday 5 October 2026
Burberry features 170 individuals to celebrate 170 years.
- +5.3 Burberry Features 170 Individuals to Celebrate 170 Years
Brand anniversary campaign featuring 170 people, positive brand visibility.
Thursday 1 October 2026
Burberry's V&A trench exhibition, employee campaign and Spring 2027 show mark 170 years.
- +7.0 Burberry trench exhibition opens at V&A as fashion house marks 170 years
V&A trench exhibition marks 170 years, boosting heritage image. - +5.0 Burberry’s New Campaign Casts Its Employees As Models
Creative employee-led campaign gets positive attention for the brand. - +3.3 Burberry Spring 2027 Fashion Show Review
Fashion show review; neutral to mildly positive brand coverage.}
Wednesday 30 September 2026
Burberry marked 170 years with portraits and campaigns for winter 2026 and summer 2027.
- +4.5 Video: Burberry presents its winter 2026 campaign celebrating 170 years of heritage
Winter campaign celebrating heritage, positive brand promotion - +4.3 Burberry commemorates 170 years with 170 portraits
170 portraits anniversary project, positive brand activity - +4.2 Burberry Marks 170 Years With A Look At Its Trench Coat
Anniversary heritage coverage of trench coat, mildly positive brand story - +4.2 Burberry Marks 170 Years with Anniversary Campaign
Anniversary campaign launch, positive brand coverage - +4.0 Burberry unveils 170th anniversary portrait series
Anniversary portrait series unveiled, positive brand news - +3.7 Burberry Returns to the Basis of Things for Summer 2027 - Prestige Online
Summer 2027 collection coverage, creative direction well received - +3.5 Burberry puts playful spin on British classics for Summer 2027 - ABS-CBN
Playful Summer 2027 collection coverage, creatively positive