JPMorgan restarts BAT coverage at Overweight

+9.0strongly positive

+9.0

Headlines11

Outlets9

Days311 November – 13 November

JPMorgan reinstated coverage of BAT at Overweight, naming it a top pick over Imperial Brands.

Tone by day

Average of each day's headlines, −10 to +10.

Source: MarketFrame news analysis

Tone by day. Average of each day's headlines, −10 to +10. Source: MarketFrame news analysis
day	Average tone
11 Nov	8.8
12 Nov	10.0
13 Nov	9.2

The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.

Every outlet, by impact on the tone

Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.

Source: MarketFrame news analysis

Every outlet, by impact on the tone. Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone. Source: MarketFrame news analysis
outlet	Average tone
TradingView	10.0
GuruFocus	9.7
Investing.com	9.3
AD HOC NEWS	9.2
AskTraders	9.2
MarketScreener	9.2
Seeking Alpha	9.2
MarketBeat	8.3
Quantisnow	5.0

Outlet	Headlines	Average tone
TradingView	3	+10.0
GuruFocus	1	+9.7
Investing.com	1	+9.3
AD HOC NEWS	1	+9.2
AskTraders	1	+9.2
MarketScreener	1	+9.2
Seeking Alpha	1	+9.2
MarketBeat	1	+8.3
Quantisnow	1	+5.0

One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.

Tone	What the article reported, and why it scored that way	Source
+9.2	Major broker rates the shares positively, supporting investor confidence.	AD HOC NEWS (opens the article) ↗

British American Tobacco on 13 November

Tone	What the article reported, and why it scored that way	Source
+10.0	Earnings growth guidance, sizeable repurchase programme and a broker rating restored to positive.	TradingView (opens the article) ↗

British American Tobacco on 12 November

Tone	What the article reported, and why it scored that way	Source
+10.0	Named as the bank's preferred stock in uncertain markets.	TradingView (opens the article) ↗
+9.7	Broker rates the shares positively, with a bullish rating.	GuruFocus (opens the article) ↗
+9.3	Coverage resumed with a positive rating.	TradingView (opens the article) ↗
+9.3	Coverage restarted with a positive rating.	Investing.com (opens the article) ↗
+9.2	Broker restarts coverage favouring BAT over its closest peer.	AskTraders (opens the article) ↗
+9.2	Coverage restarted with a positive rating.	MarketScreener (opens the article) ↗
+9.2	Seen as a defensive holding and top pick by the bank.	Seeking Alpha (opens the article) ↗
+8.3	Bank takes up coverage with a positive stance.	MarketBeat (opens the article) ↗

1 more headline that day

Tone	What the article reported, and why it scored that way	Source
+5.0	Analyst coverage resumed, rating not stated in the headline.	Quantisnow (opens the article) ↗

British American Tobacco on 11 November

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The story

Tone by day

How each outlet covered it · 9 outlets

Every outlet, by impact on the tone

Day by day · 3 days, strongest headlines first

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