BATS · story · 11 November – 13 November

BAT chief executive acquires shares via dividend reinvestment

British American Tobacco · 5 headlines from 5 outlets, from 11 November 2026 to 13 November 2026.

+2.0slightly positive

+2.0

Headlines5

Outlets5

Days311 November – 13 November

A director shareholding notice shows British American Tobacco's chief executive, Tadeu Marroco, received 348 shares through reinvested dividends.

Tone by day

Average of each day's headlines, −10 to +10.

Source: MarketFrame news analysis

Tone by day. Average of each day's headlines, −10 to +10. Source: MarketFrame news analysis
day	Average tone
11 Nov	0.8
12 Nov	4.7
13 Nov	3.0

The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.

Every outlet, by impact on the tone

Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.

Source: MarketFrame news analysis

Every outlet, by impact on the tone. Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone. Source: MarketFrame news analysis
outlet	Average tone
Traders Union	4.7
Kalkine Media	3.0
Quantisnow	1.2
TipRanks	0.8
Sharecast	0.5

Outlet	Headlines	Average tone
Traders Union	1	+4.7
Kalkine Media	1	+3.0
Quantisnow	1	+1.2
TipRanks	1	+0.8
Sharecast	1	+0.5

One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.

Tone	What the article reported, and why it scored that way	Source
+3.0	Executives putting dividends back into shares is mildly reassuring.	Kalkine Media (opens the article) ↗

British American Tobacco on 13 November

Tone	What the article reported, and why it scored that way	Source
+4.7	Director buying shares is a mildly confident signal while price holds support.	Traders Union (opens the article) ↗

British American Tobacco on 12 November

Tone	What the article reported, and why it scored that way	Source
+1.2	Tiny CEO holding increase through reinvested dividends, routine.	Quantisnow (opens the article) ↗
+0.8	Small CEO share purchase, mostly routine.	TipRanks (opens the article) ↗
+0.5	Routine director shareholding notice with little information.	Sharecast (opens the article) ↗

British American Tobacco on 11 November

A short, free morning email on how the news treated British American Tobacco: the tone, the stories behind it, and when coverage starts to turn. Launching soon; one click to unsubscribe.

BAT chief executive acquires shares via dividend reinvestment

The story

Tone by day

How each outlet covered it · 5 outlets

Every outlet, by impact on the tone

Day by day · 3 days, strongest headlines first

Follow by email