BATS · story · 4 November – 14 November
British American Tobacco · 3 headlines from 2 outlets, from 4 November 2026 to 14 November 2026.
BAT is backing Organigram's planned purchase of Aurora Cannabis, and a commentary piece ties this to a board reshuffle.
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.
Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.
Tobacco Reporter is the largest at 3.3, ahead of Kalkine Media (2.5).
Source: MarketFrame news analysis
| outlet | Average tone |
|---|---|
| Kalkine Media | 2.5 |
| Tobacco Reporter | 3.3 |
| Outlet | Headlines | Average tone |
|---|---|---|
| Kalkine Media | 2 | +2.5 |
| Tobacco Reporter | 1 | +3.3 |
One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.
| Tone | What the article reported, and why it scored that way |
|---|---|
| +4.2 | BAT supporting a cannabis firm's expansion, a modest investment angle. |
| Tone | What the article reported, and why it scored that way |
|---|---|
| +3.3 | BAT backs a cannabis takeover in which it holds an investor role. |
| +0.8 | Board changes discussed in relation to cannabis strategy; outcome unclear. |
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