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Aviva Monopoly menopause campaign with Saatchi & Saatchi
+3.9 positive
Aviva's debut Saatchis work uses Monopoly to spotlight menopause.
How each outlet covered it
| Outlet | Headlines | Tone |
|---|---|---|
| Campaign UK | 1 | +4.2 |
| Roastbrief US | 1 | +4.2 |
| LBB - Little Black Book | 1 | +3.3 |
Day by day
Thursday 15 October 2026
Aviva's debut Saatchis work uses Monopoly to spotlight menopause.
- +4.2 Aviva's debut Saatchis work uses Monopoly to spotlight menopause
Debut Saatchis campaign raising brand profile - +4.2 Aviva partners with Saatchi & Saatchi, OMD UK and Channel 4 to spark a national conversation about menopause
Brand marketing campaign on menopause with notable agency partners - +3.3 Aviva - Menopause Monopoly — LBB - LBB
Menopause campaign creative coverage, mildly positive for brand