AV · story · 3 November
Aviva · 5 headlines from 3 outlets, on 3 November 2026.
Several outlets report Martin leaving Aviva for PIB, and Aviva reshuffling its leadership, including a new broker relationships role.
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.
Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.
Insurance Business is the largest at 4.2, ahead of Insurance Times (−4.2). The Insurer is the lowest at −5.0. 2 of the 3 are below zero.
Source: MarketFrame news analysis
| outlet | Average tone |
|---|---|
| Insurance Times | −4.2 |
| The Insurer | −5.0 |
| Insurance Business | 4.2 |
| Outlet | Headlines | Average tone |
|---|---|---|
| Insurance Times | 3 | −4.2 |
| The Insurer | 1 | −5.0 |
| Insurance Business | 1 | +4.2 |
One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.
| Tone | What the article reported, and why it scored that way |
|---|---|
| −5.0 | Senior executive leaves to lead a rival broker group. |
| −5.0 | Senior executive departs for a chief executive post elsewhere. |
| −5.0 | Duplicate report of a senior executive leaving for a rival. |
| +4.2 | New senior role signals emphasis on broker relationships. |
| −2.5 | Leadership reorganisation needed following a senior executive's departure. |
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