AV · story · 14 November
Aviva · 3 headlines from 3 outlets, on 14 November 2026.
Reports say Aviva's UK commercial book shrank and its Syndicates unit weighed on commercial performance.
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.
Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.
Insurance Times is the largest at 2.5, ahead of Insurance Business (−3.3). Intelligent Insurer is the lowest at −4.2. 2 of the 3 are below zero.
Source: MarketFrame news analysis
| outlet | Average tone |
|---|---|
| Intelligent Insurer | −4.2 |
| Insurance Business | −3.3 |
| Insurance Times | 2.5 |
| Outlet | Headlines | Average tone |
|---|---|---|
| Intelligent Insurer | 1 | −4.2 |
| Insurance Business | 1 | −3.3 |
| Insurance Times | 1 | +2.5 |
One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.
| Tone | What the article reported, and why it scored that way |
|---|---|
| −4.2 | Syndicates business weighed on commercial results. |
| −3.3 | Commercial book shrinking again, though ratio steady. |
| +2.5 | Personal lines strong, commercial premiums fell. |
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