The story
Primark announced an opening date for its relocated Wakefield store at Trinity Walk.
Tone by day
Average of each day's headlines, −10 to +10.
21 Oct is the largest at 5.8, ahead of 24 Oct (3.9). 22 Oct is the smallest at 2.5.
Source: MarketFrame news analysis
| day | Average tone |
|---|---|
| 21 Oct | 5.8 |
| 22 Oct | 2.5 |
| 24 Oct | 3.9 |
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.