ABF · story · 11 November – 12 November
Associated British Foods · 5 headlines from 5 outlets, from 11 November 2026 to 12 November 2026.
Outlets report Coleen Rooney's third Primark collection with her mum, from £6.
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.
Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.
Liverpool Echo is the largest at 7.5, ahead of The Sun (7.0). EVOKE is the smallest at 4.2.
Source: MarketFrame news analysis
| outlet | Average tone |
|---|---|
| Liverpool Echo | 7.5 |
| The Sun | 7.0 |
| Woman & Home | 6.7 |
| Daily Mail | 5.0 |
| EVOKE | 4.2 |
| Outlet | Headlines | Average tone |
|---|---|---|
| Liverpool Echo | 1 | +7.5 |
| The Sun | 1 | +7.0 |
| Woman & Home | 1 | +6.7 |
| Daily Mail | 1 | +5.0 |
| EVOKE | 1 | +4.2 |
One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.
| Tone | What the article reported, and why it scored that way |
|---|---|
| +7.5 | New celebrity collection at Primark supports brand appeal and sales. |
| +7.0 | Festive celebrity range at low prices boosts Primark's profile. |
| +6.7 | Low-priced partywear range promotes Primark's festive offer. |
| Tone | What the article reported, and why it scored that way |
|---|---|
| +5.0 | Celebrity attention at a Primark collection launch, positive publicity. |
| +4.2 | Favourable coverage of a Primark celebrity collection. |
A short, free morning email on how the news treated Associated British Foods: the tone, the stories behind it, and when coverage starts to turn. Launching soon; one click to unsubscribe.