JD · Retail · one day
JD Sports (JD): news on Saturday 31 October 2026
News from the 24 hours to Saturday morning, 31 October 2026.
Tone of the day
What the score means. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.
Why it scored this way
Coverage was light and mostly about JD Sports' youth-language dictionary campaign, which was received positively. A dividend analysis piece added a mildly supportive note.
What drove it
- dictionary marketing campaign
- dividend analysis
Around this day
| Day | Tone | Headlines |
|---|---|---|
| Sun 25 Oct | −0.8 | 1 |
| Mon 26 Oct | −1.7 | 1 |
| Tue 27 Oct | +2.5 | 3 |
| Wed 28 Oct | +4.8 | 9 |
| Thu 29 Oct | +5.7 | 6 |
| Fri 30 Oct | +6.3 | 3 |
| Sat 31 Oct | +2.8 | 3 |
2 stories · 3 headlines · strongest first
Retail on 31 OctoberFTSE 100 that day| Tone | What the article reported, and why it scored that way | |
|---|---|---|
| JD Sports dictionary campaign +3.32 headlines today · Campaign round-ups and a youth club dictionary feature mention JD Sports. | ||
| +3.3 | Its dictionary campaign featured in a creative round-up | |
| +3.3 | Brand-led youth language campaign gives positive marketing exposure | |
| JD Sports dividend analysis +1.71 headline today · A piece analyses JD Sports' dividend. | ||
| +1.7 | Dividend review of the company, mildly supportive for income investors | |
Each article has its own score. The lines are our own summary; follow the source link to read the article itself.
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