DGE · Consumer staples · one day
Diageo (DGE): news on Monday 9 November 2026
News from the 24 hours to Monday morning, 9 November 2026.
Tone of the day
What the score means. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.
Why it scored this way
Coverage was mostly positive, centred on progress with the savings plan and Asahi disposal, strong growth for Guinness 0.0 in Ireland, and a new Johnnie Walker marketing partnership. Product and Indian market stories added a mild positive tilt.
What drove it
- savings plan and disposal
- Guinness 0.0 growth
- Johnnie Walker marketing
Around this day
| Day | Tone | Headlines |
|---|---|---|
| Tue 3 Nov | +3.3 | 10 |
| Wed 4 Nov | −0.3 | 9 |
| Thu 5 Nov | −1.2 | 9 |
| Fri 6 Nov | +7.0 | 62 |
| Sat 7 Nov | +4.5 | 31 |
| Sun 8 Nov | +7.8 | 3 |
| Mon 9 Nov | +6.2 | 5 |
| Tue 10 Nov | +1.7 | 8 |
| Wed 11 Nov | +2.7 | 12 |
| Thu 12 Nov | −5.5 | 23 |
| Fri 13 Nov | −5.0 | 9 |
5 stories · 5 headlines · strongest first
Consumer staples on 9 NovemberFTSE 100 that day| Tone | What the article reported, and why it scored that way | |
|---|---|---|
| Irish sales of Guinness 0.0 rise 41% +8.51 headline today · 2 in all · Sales of Guinness 0.0 in Ireland have reportedly risen by 41%. | ||
| +8.7 | Strong growth in alcohol-free version of its flagship stout brand. | |
| Johnnie Walker partners with Rosé for Black Label campaign +7.51 headline today · Johnnie Walker launched a global Black Label campaign with BLACKPINK's Rosé. | ||
| +7.5 | High-profile celebrity marketing tie-up for a key whisky brand. | |
| Diageo first-quarter sales rise and guidance held +4.91 headline today · 76 in all, since 6 November · A weekly recap notes a $1bn savings plan and the EABL sale to Asahi being on track. | ||
| +6.3 | Cost-cutting programme and African disposal both progressing as planned. | |
| Cheaper Scotch whisky competes in India +5.01 headline today · An article says cheaper Scotch is drawing Indian buyers to premium products. | ||
| +5.0 | Cheaper Scotch in India pulling consumers upmarket, helping imported brands. | |
| Johnnie Walker Red Soul feature +2.51 headline today · A guide explains ways to enjoy Johnnie Walker Red Soul. | ||
| +2.5 | Product guide for a sweeter Johnnie Walker expression, mildly promotional. | |
Each article has its own score. The lines are our own summary; follow the source link to read the article itself.
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